If our Tenderly Rooted brand is us shooting for the moon, then this is our star chart. This is our far-reaching goal, our outlying aspirations, the orbit we'd love be gravitationally locked into.
Perhaps morbidly, these are the topics we'd love to hear mentioned at our funerals. And we know we can't just hope people would associate us with these ideas, we are to lean into them now and until our funerals.
Starting over a year ago, when we first penned this Credo, it became a filter, frame, and line-of-sight for assessing each and every decisions, whether big or small. Our remodel? Held to this credo. Our posts? Held to this credo. Our lifestyle, career, and parenting style? Held to this credo.
To know us, look at what we're doing through this lens.
Here is our credo as it stands today:
We want...
We seek...
We aspire toward...
And there are some beliefs that underpin some of these aspirations. Knowing them may help place us in context: